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TALKING RETAIL | 3 AUGUST 2023 | The Naksha range includes both savoury and sweet dishes encouraging users to discover and cook from more off-the-beaten-track cuisines in their own kitchens.
Arranged into regional collections, Naksha’s recipe kits brings cuisine from countries including Cuba (Ropa Vieja), Singapore (Lemak Cili Padi), Turkey ((Dark chocolate fondant with Turkish coffee), Jamaica (Curried Goat) and Lebanon (Milk chocolate blondies with Lebanese tahini).
Founder, Nisha Ramisetty, says: “Many people want to cook more often but struggle to keep their menu varied”, she says. “At the same time, many tempting cuisines are perceived to be too complex, expensive or wasteful to cook at home. Naksha tackles this by curating recipes from amazing places and giving customers the specialist ingredients needed to cook them without waste or fuss. UK consumers are hungry to cook food with engaging origin stories, and we are feeding that appetite.”
Naksha kits are vegan-friendly as they don’t include perishable ingredients. Instead, the shelf-stable products include easy recipe cards and specialist ingredients such as spice blends, herbs, grains, noodles, sauces and other extras.
Read more at TALKING RETAIL.